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How to structure high-quality content

The internet can be an extremely powerful marketing tool, but to take full advantage of the opportunities , it’s important to know how to produce high-quality content. By following a few simple steps, you will be able to prepare pieces that get considerable online attention.

Before you start

Once you have done the research, gathered your information and are ready to write, consider how you will structure the content. Keep in mind that people will often browse the internet using their phone or other mobile device, which makes the layout of your piece particularly important.

Titles matter

The first step in crafting the content of your piece is to come up with a catchy title that grabs the reader’s attention. It should spark their interest and encourage them to keep on reading so they can find out more.

At the beginning

The abstract and introduction may be just as important as the title. They give the person reading an article an idea of what it’s about, and in pieces written to promote a product, they will often include a brief description of its benefits.

Follow the K.I.S.S. principle

The K.I.S.S. principle (keep it simple stupid) can be helpful when preparing content. People tend to scan an article rather than read every word, so make sure the vital information is easy to find. Using short paragraphs and avoiding big blocks of text also make content more readable.

Be upfront

Also known as “frontloading”, putting information up front may serve as a hook, encouraging the reader to absorb the entire piece to find out more. To help them do this, it’s a smart move to use everyday language.

Lists can be useful

One of the tricks many online writers often employ when crafting effective content is using bullet point lists. These can be paired with scannable subheadings to help the viewer find the information they are looking for.

A picture’s worth a thousand words

Adding graphical elements provides a visual break, and visual examples can be a good choice for this. While on the topic of visual elements of an online piece, using bolded text for headings and to indicate information that is especially important can be helpful as well.

Wrapping it up

When preparing the conclusion, keep in mind that people tend to read the beginning, scan the middle for the information they are looking for and then move on to the conclusion. This is why preparing a concise summary is so important.

Knowing how to craft high-quality content is an essential skill for those who take on writing jobs. Apply to us at Words of Worth to find out more about how we can put your literary talents to work for you.

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