When preparing content that will be used online, it’s important to make sure that what you produce is original. There are several ways to do this, and they are usually quick and easy to use.
Why originality matters
Many people who use the internet use Google and other search engines, and these utilize complex algorithms to determine the ranking of a particular web page or article. One of the factors that it looks for is originality, and those results that are “outside the box” tend to place higher in the result rankings.
As someone who takes on online writing jobs, it’s a good idea for you to do some preliminary research. Sites like Reddit, Quora and even social media posts and comments can give you an insight into what your target audience is interested in, as well as their concerns and questions.. This will make it easier for you to write content that speaks to your potential customers, offering them information they can use.
Offer a new angle
With so many websites online, it can be hard to stand apart from the crowd. Offering a fresh perspective or a new way to solve a problem may really grab a reader’s attention, ensuring that they decide to stay and peruse an article or post from beginning to end.
Make good use of online tools
One method for verifying that your content is original is to use a sentence from the piece you have written and use it to perform a Google search. Ensure that the passage is in quotation marks and if it is unique, there will be no matches.
Give Copyscape and its alternatives a try
With more than an estimated 1.7 billion websites on the internet, it may feel like a daunting task to come up with something that’s one of a kind. It’s often all too easy to inadvertently plagiarize others’ work, so tools like Copyscape, PlagScan, Grammarly Screenshot and CopyGator will be able to help. Some of these are free while others come with a small price tag. They each have their own perks and functionality, so keep trying until you find one that feels right for you.
Don’t duplicate titles
While it’s important for the content of a piece to be original, this also applies to meta descriptions and titles. There’s a variety of utilities that help to spot and correct these sorts of issues, and they can be used by bloggers and other online writers.
Give your piece some extra appeal
Now that you have assured that your written content is unique, it’s time to go the extra mile and add appropriate visual content such as infographics, photos, and even videos. With some luck, your work will be engaging enough that others will want to share links to it on their own website. This practice is referred to as “back-linking”, and it often boosts search engine rankings, ensuring that your words will be seen by an even wider audience.
To sum it up
One of the most important talents a web content creator can have is the ability to prepare items that are unique and engaging. At Words of Worth, our team puts this skill to use with each piece they craft, so why not submit an application to our team today?