The marketing world is a dynamic one, with trends that are constantly changing. Keeping on top of these will help writers who work in the copywriting field to produce top-quality, effective pieces that get the job done.
Why does this matter?
Using effective copywriting to promote a company or organization has become an essential part of doing business. Pieces that are engaging and informative help to build brand awareness among potential customers and loyalty in current ones.
Keeping abreast of the most current trends will help you to become a better writer, offering the best possible value for money to your clients.
1. Take SEO seriously
While the importance of search engine optimization (SEO) is not new, it is still a prevalent trend. Search engines like Google can process billions of requests a day, so knowing how to write pieces that rank highly in the results is important. There are lots of SEO tools out there that can help, and a little bit of research will connect you with the one that’s a good fit for you.
2. Make your voice heard
The use of voice recognition technology such as Siri, Alexa and Google Assistant is on the rise. According to some studies, at least 75% of households will use some form of these services. It’s anticipated that this will result in searches using common spoken language becoming the norm, and this is becoming reflected in how writers construct their copy – especially how they structure their content around question-based searches.
3. Podcasts? Yes please!
A lot of people find themselves listening to podcasts while they work, drive or relax. This makes them a valuable marketing vehicle. Many of these are story driven, which provides an opportunity for those who enjoy writing longer pieces.
4. Let’s get personal
Advertising copy has traditionally been impersonal, often aimed at a general target audience. Many people actually appreciate a more personal touch, feeling like a particular article is speaking to them.
5. AI can be your new best friend
Artificial intelligence (AI) is the collective name for programs and algorithms that can help writers prepare pieces that directly target a specific audience. Use it for prompts and inspiration rather than expecting it to write content for you, though.
6. Consistency is important
In an ever-changing world, there can be comfort in familiarity. In particular, people often want consistency in marketing. This creates brand loyalty and a more personal feel. Keeping the tone and word choice consistent over all media platforms matters, and a good hack for doing this is to employ the same writer to prepare marketing copy.
7. Create engagement
As mentioned above, many people enjoy content they feel speaks directly to them. There are other ways to keep them engaged, and these may actually be quite simple. Including ways for patrons of a brand to have their say through polls, quizzes and other methods creates engagement, and they tend to take minimal time to construct.
8. Don’t forget the video
Video is becoming an increasingly popular component of many marketing campaigns. These can be as simple as an unboxing video with links included in the main written piece. Please keep in mind that it’s important to include accessibility tools such as closed captioning.
9. Make the most of social media
It’s estimated that over half of the people on Earth use some form of social media, making it an extremely important promotional tool. It’s a wise move to do some research on each of the platforms and find ways to put them to work for you. This can be done through short videos, written pieces or other means, and if they integrate trending words and phrases, they may help to ensure they will be seen by a wide audience.
10. Don’t forget webinars
If there’s one thing the pandemic taught us, it’s that there are lots of opportunities for online learning. Webinars give customers additional information about a product or service, showing them how to take full advantage of it.
11. Testimonials are terrific
When deciding to make an online or real world’s purchase, people often value testimonials from those who have already tried it for themselves. These may also be given by a company’s employees and business partners, and the stories they tell add a personal element to advertising content.
12. People are still big on blogs
One final trend that is still prevalent is the use of blogs. These advertise a business, provide information and also generate public interest. Many companies offer exchange guest blog post with other companies, extending their reach.
The future looks bright for copywriters, and by keeping up with the latest trends, you will be able to prepare pieces that get the job done. We do this every day at Words of Worth, so why not get in touch with us to find out how we can connect you with online writing jobs today?